Loza Maléombho
I was born in Brazil but my parents are from the republic of Central-Africa and Côte d’Ivoire, where I grew up until I was 16. I find that I never know what the inspiration behind my work is until after it’s done. I believe authentic art is subliminal. What this means is that subconscious Information dictate your work.
Everything that influences you without your knowledge for instance: culture, childhood values, sometimes even trends, repetitive viewing of the same shapes, colours, repetitive feelings…etc In my case it’s the mix of different cultures that I have grown accustomed to while living or visiting places from different countries in Africa to Brazil to Europe and the United States…
Q. How did you get into fashion?
A. I started interning with Jill Stuart and Yigal Azrouël, then freelanced
as a footwear designer.
Q. Do you have a film or piece of music that always inspires you?
A. Hmm… I am really boring you know… I don’t own more than 50 songs in
My iTunes and I am not a big fan of movies… But if I have to name one
that has somewhat inspired me, it would have to be “Un Chien Andalou” by
Luis Bunuel and Salvador Dalì. I like the Idea of a dream sequence
that doesn’t necessarily make sense and/or is opened to your own
interpretations, the work becomes more visually and aesthetically
Engaging.
Q. Who do you aspire to be like?
A. I don’t want to be famous, that’s set in stone! So I don’t
relate nor want to relate to any public figures out there… There is a
mission I aspire to accomplish, which is to help the economic
situations in W. African Countries by creating jobs in local
manufacturing workshops and to improve the level of life, health and
education. It is really more than a personal gain or accomplishment.
I would like to eventually move back to Côte-d’Ivoire and be able to
Over see the business from there.
Q. Do you have advice for anyone trying to get into fashion?
A. Fashion design is a business before being an Art form. If you are in it
strictly for fashion Design I suggest finding a partner to handle
everything else… or… work for an established label.
You’ll need more than talent, you will need a keen sense of business
and strategic thinking, a concept, a storyline, branding notions and
branding vessels to back it up, because image is everything!!!
Q. What’s the most interesting thing you’ve learned about yourself and
fashion?
A. I found out that I was an autodidact, surprisingly, I can
teach myself anything (At least on a business/ fashion design stand
point)Basically every time I come across a problem, I find a solution.
In fashion I find that again designing only represent a mere 15% of the
business.
Q. Do you have a fashion Item that you can’t leave without?
A. Does my Mac Pro count as one?
Q. Could you tell us who or what type of customer you design for?
A. Loza Maléombho is for the international woman with fashion as well as
social awareness for ethics, culture and education. She is not afraid to
step outside her comfort zone and try something different.
Loza Maléombho
Ethics: Fair trade in African countries to provide for a struggling job market.
Fashion: Trendy eco-friendly garments with an ethical edge.
Culture: Multi cultural influences.
Education: Improvement of education in West African countries and ethical education of international consumers in other cultures.
Contact
Sarahmé Douglas
Public Relations Director
Loza Maléombho L.L.C
www.lozamaleombho.comloza Maleombho Blog
Tags: authentic art, côte d ivoire, different cultures, economic situations, luis bunuel
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